What I did:
Fantasmagoira.shop is a successful alternative fashion and lifestyle online shop based in Lithuania. The app is an extension of its already established web store and aims to reflect and expand upon the brand.
Fantasmagoria is a well loved by the international alternative community and has very loyal customer base. However, they want to increase their reach and need to retain more customers to compete with other bigger online stores.
A native mobile app for iOS and Android devices to appeal to new customers and while still being familiar enough for returning customers to feel welcomed.
In order to get a better understanding of shopping apps, I looked at various fashion apps and noted how they organized information.
Reviews on Trustpilot and Google are overall positive, so my goal is to follow the web app’s design while enhancing the mobile experience to align with the desktop experience.
Reviews frequently mentioned that users liked the many product images, size inclusivity, and relevant product information, so I noted how the website displays these features.
Conceptualizing
Based on the user flow, I sketched the key screens and decided to maintain a consistent UI design across all devices to reduce user confusion and preserve Fantasmagoria's branding.
Low-Fidelity Wirefraomes
After further research, I moved the login/signup screen after the cart screen, then digitized my sketches using iOS and Android assets to ensure each native app met its platform requirements.
Design System
Since Fantasmagoria has a strong gothic and fantasy brand identity that appeals to their audience, I leveraged their brand colors and integrated native Android and iOS elements to enhance the mobile experience.
Usability Test
This test was to reaffirm the navigation of the app and ensure the design met Android and iOS users' expectations. The test led to some valuable key insights that influenced the overall design execution.
Next Steps
Features for a second iteration:
Dark mode
Customer services chat
Alerts for when a wishlist item is low stock or back in stock
Notifications for when an item in the users wishlist is on sale
An additional category to shop by style or occasion
Test if there is a user desire to “build outfits” using a folder system in the wishlist
Animations to signify when an item has be beed add to a bag or the user has successfully change something
Learnings
iOS and Android devices require different approaches. For this project, I kept the native apps visually similar while meeting platform-specific standards to maintain brand integrity. In future projects, I'd like to explore Android's depth features and container shapes, as well as iOS's liquid glass effects.
My biggest takeaways from this project were to view empty screens as opportunities to enhance user experience—whether strengthening brand identity or using confirmation screens to promote related items.